Crypto advertising is a type of online marketing strategy that relies on multiple channels to market the crypto project. This kind of promotion targets specific audiences with advertising messages to enhance brand awareness and boost token sales. While a project team can engage in crypto advertising, it might lack the resources and experience to deliver a compelling campaign. And this is the reason why you should hire professional firms, like TokenMinds, to offer you the service. A professional crypto marketing company uses multiple tactics to promote your project. Here are the main types of blockchain advertising that professional agencies use:
Search Engine Marketing for crypto ad
Professional marketers can promote your project on various search engines, including Google, Bing, and Yahoo. Your crypto ads can appear on search engine result pages (SERP) and be displayed across partner sites with this strategy. When creating a crypto ad and content, marketers target specific keywords to enhance message visibility.
Online campaigns like SEO and content marketing are suitable at the early phases of a crypto project. Besides being cost-effective, such strategies boost the organic positioning of your messages. Marketers can also use pay-per-click (PPC) strategies for an instant virtual appearance on search results.
Display advertising
This technique entails marketing your crypto ad through display media and allows you to combine powerful photos and videos into the advert. The tactic enables your messages to appear on different affiliate platforms, including YouTube.
‘Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.’
Source: Wikipedia
You can introduce your display crypto ad promotions on different search engines. Most marketers for crypto projects prefer Google because its display messages are featured on YouTube. Other display marketing channels that a professional crypto advertising company can use include:
- Crypto events: Some of the crypto events targeting display ads include Consensus, Token Summit, and Blockchain Conference.
- Bounty campaigns: these are announced through Telegram channels.
- Display advertising direct: This happens through media like Etherscan, CryptoCompare, and BitcoinTalk.
- Paid PR: crypto marketers can use channels like Coingraph, Coindesk, and others.
Social media marketing
A professional crypto marketing company can display your crypto ad on multiple social media platforms. Video and image ads perform well on this platforms. Therefore, hiring an experienced crypto marketing company can give your project a boost. Also, remember that Facebook prohibited direct marketing of crypto projects on its platform. So, it would help if you contracted a licensed crypto advertising agency to help you get around the ban.
As regards Twitter, marketers can use cost-per-follow to attract more followers. The Cost-per-send tactic enables you to reach more people on LinkedIn, while BitcoinTalk provides auctioned marketing space for your project.
Influencer Marketing
In addition to social media campaigns, influencer marketing is another powerful strategy for promoting your crypto project. An influencer has the power and knowledge to influence the behavior of others by getting them to act in a specific manner. Crypto audiences highly regard influencers, and you can rely on these professionals to recommend your project to their followers. Influencers are found on different platforms, but the most popular ones use YouTube videos.
Influencers use two different methods to charge their clients. Some influencers have a flat-rate fee based on the number of audiences they’ve. On the other hand, other influencers may charge your project based on the performance of your sponsored posts. The best influencers to select are those that charge based on post engagement. Post engagement technique offers you a clearer view of a specific influencer’s followers.
Conclusion
Once you’ve developed a crypto project, the next move is to market it. Promoting your project can be an overwhelming task if you lack the resources and experience to run a campaign. Professional marketers can help you promote your project using the above strategies.
