A business may look at the more recent media like have a peek here and Twitter, and wonder whether there’s even a use for company blogs any longer. But earlier experience has shown that there is still a place for such a tool. In the past, many companies recognized that their websites were not very friendly to customers, as they looked more like pages from their Annual Reports than anything else. When they changed their sites, often including a blog, customers began to respond enthusiastically and a new interaction was born.
Dell computers has aways been seen as the leader in the blogging community, being one of the first companies to make such a change. Even as successful a business as Dell was, a barrier still remained between the company and its clients, many of whom had quite frustrating complaints that were not being addressed. However when Dell set up to receive blog entries, the turnaround in its relationship with customers was remarkable. General Motors, too, had a comparable experience.
A business blog can provide a supplement to regular email newsletters as well, although some customers might still rely on the emails for updates and never think of visiting the website, while others are more proactive and check blogs regularly to find current information. Businesses need to engage customers in several ways. If it’s updated regularly, the blog can provide fresh information that won’t vanish down the page quite so quickly, say, as the more ephemeral tweets on Twitter. Up-to-date business news can be posted in a friendly, casual fashion, allowing customers to ask questions or make suggestions. And their remarks won’t vanish down the page either.
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Companies do need to be careful about raising clients’ expectations, however. Even though an almost one-on-one relationship might be feasible between a small business and its clients, larger companies may not be able to respond to all queries or complaints, and this could ruin its reputation if the company is not vigilant.
An additional use for a blog, and one that businesses might not even consider at first, is for internal communication. Despite the fact that employees can keep in touch via email, meetings or conference calls, an internal blog can focus on one department or a individual project, supplying a core place for a team to receive frequent updates or make an informal report of their progress. By doing this every employee is kept in the loop and they don’t have to worry about a full email inbox and missed messages.
have a peek at this web-site are the elder sibling in the social networking world, and are still better at providing information and feedback in a more permanent form. Once blogging software such as Source made it possible for a business and its customers to interact in this way, the lines of communication opened widely. The company can provide up-to-date information about products and services, and customers can respond, thus both sides of the relationship benefit.
Dell computers has aways been seen as the leader in the blogging community, being one of the first companies to make such a change. Even as successful a business as Dell was, a barrier still remained between the company and its clients, many of whom had quite frustrating complaints that were not being addressed. However when Dell set up to receive blog entries, the turnaround in its relationship with customers was remarkable. General Motors, too, had a comparable experience.
A business blog can provide a supplement to regular email newsletters as well, although some customers might still rely on the emails for updates and never think of visiting the website, while others are more proactive and check blogs regularly to find current information. Businesses need to engage customers in several ways. If it’s updated regularly, the blog can provide fresh information that won’t vanish down the page quite so quickly, say, as the more ephemeral tweets on Twitter. Up-to-date business news can be posted in a friendly, casual fashion, allowing customers to ask questions or make suggestions. And their remarks won’t vanish down the page either.
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this contact form,
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Companies do need to be careful about raising clients’ expectations, however. Even though an almost one-on-one relationship might be feasible between a small business and its clients, larger companies may not be able to respond to all queries or complaints, and this could ruin its reputation if the company is not vigilant.
An additional use for a blog, and one that businesses might not even consider at first, is for internal communication. Despite the fact that employees can keep in touch via email, meetings or conference calls, an internal blog can focus on one department or a individual project, supplying a core place for a team to receive frequent updates or make an informal report of their progress. By doing this every employee is kept in the loop and they don’t have to worry about a full email inbox and missed messages.
have a peek at this web-site are the elder sibling in the social networking world, and are still better at providing information and feedback in a more permanent form. Once blogging software such as Source made it possible for a business and its customers to interact in this way, the lines of communication opened widely. The company can provide up-to-date information about products and services, and customers can respond, thus both sides of the relationship benefit.
