Solar energy continues to grow in popularity and shows no signs of slowing. In the first quarter of 2021, it accounted for approximately 58 percent of new power generation in the United States. If you are considering becoming a solar panel installer, now is a perfect time.
Like with any business, there is a lot to consider. And making the right moves may be the difference between success and failure.
Fortunately, there are some basic things to consider when forming a solar panel company. Besides coming up with a pithy solar panel business name and completing all the necessary legal obligations, you need a business plan. The information below will give you an idea of what this should look like so that you are headed in the right direction.
Determine What Market You Will Target
There is a lot of variety in solar installation and you don’t want to spread yourself too thin. From residential to commercial, small-scale to large operations, you can’t do it all. Decide what type of clients and in what geographical area you want to serve.
Once you determine where and what type of clients you want to serve, work out a marketing strategy to reach them. There are myriad online resources where you can find solar leads.
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Decide What Kind of Product You Want to Sell
There are three basic types of solar panels: monocrystalline, polycrystalline, and thin-film. As the name suggests, monocrystalline panels are made from a single cell of silicon. They are the most efficient type of panel. The biggest disadvantage to monocrystalline panels is that they are more expensive than other types.
Polycrystalline panels are also made from silicon crystals that are melted down and formed into waffles. This makes them less efficient but an economic alternative to monocrystalline ones.
While thin-film panels contain silicon, they are not made up of solid silicon cells. They comprise sheets of other materials, like cadmium telluride. They are the least efficient type of panel but are very lightweight and versatile.
Since each type offers unique benefits for a particular property, offering a variety of panels can help you reach a broader audience. Only offering one type of panel can allow you to become an expert at installing that product much sooner.
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Identify Suppliers and Put Together a Crew
Once you know what type of products you want to sell, you will need to identify reputable parts suppliers. Don’t look only for the lowest price, but what you are getting for your money. Be sure you are getting quality panels, mounting equipment, and electrical supplies.
A solar panel installer will need a crew of skilled construction and electrical technicians. It always requires a basic knowledge of the science and technology behind solar energy. You also will need vans to transport materials and your work crew.
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Determine Pricing
Finding a sweet spot for your pricing is important. The solar industry is very competitive right now, but too high of prices will drive away potential clients. Going too low on price could make prospective customers think you’re providing sub-par products or services. You want them to know that they have found the best solar company, products, and services for the money.
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Become a Solar Panel Installer Today
Now that you have an idea of what it takes to become a solar panel installer, you can set things in motion. Remember that planning is as important as execution. Doing both will ensure your company’s success for years to come.
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