1-What is a Blog today
A blog or what is the same weblog or logbook is a digital publishing platform that allows people or companies to express or communicate ideas and opinions on a specific topic.
Thanks to the changes that have taken place and especially to the large audiences on the Internet and social media, blogs have become spaces of enormous influence within an online marketing and social media strategy.
The ideas, opinions, news, questions, answers run at great speed, they are reflected, and anew begins.
We define a blog as an online publication with articles or so-called posts, messages, or reviews shown with some regularity.
These publications are presented inversely, that is, the last published is the newest and what appears first on the screen.
The first question that may arise is what is the difference between a blog and a website?
- There is the possibility of starting a direct conversation with the author and the reader
- It is about informing and linking pages to socialize and involve the user.
We can say that as a Digital Marketing strategy, a blog is a vehicle to communicate (and retain) the message of our brand to the user even though we later use social platforms to spread it.
Today the possibilities of a blog development platform are almost limitless. They can perform the same functions as a corporate website, for example by integrating Landing Pages of a social campaign.
Therefore, a blog is perfect for any campaign that requires external content to Social Networks, facilitates the visibility of the information for its users, and can be easily integrated.
What platforms do we find that offer us these features? WordPress, Joomla or Drupal, and even Prestashop are the main protagonists.
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2- Benefits of including a Blog as a Digital Marketing strategy
There are many and varied reasons that can motivate us to include the blog within our Social Media Plan, some of them frankly obvious:
- Quick to implement
- Relatively easy to handle
- Very dynamic
- Versatile in terms of content
- Immediate as for its publication
- Powerful in terms of the impact it has: positioning and great development possibilities
Nowadays, blogs are becoming more and more important within any Online Marketing Plan or strategy that aims to address any type of campaign professionally.
These are the authentic benefits that we can obtain from a blog within a perfectly defined strategy:
2-1 Visibility
It is the connection base of the content generated by the corporate website or personal brand and social platforms. Its ease of being linked by networks such as Twitter, Facebook, and even news aggregators makes it possible to have a single place to gather all the traffic and thus be able to take the appropriate measures in a single place.
2-2 Listen
In the blog, you can receive the opinions of your clients, buyers, casual users, suppliers, and even potential clients. All these comments will be very useful not only to improve our content but also to improve our product or service.
2-3 Loyalty
When you offer a quality product or service, it is time for loyalty and attracts new customers. With a platform such as a blog, we can carry it out through e-mail marketing.
2-4 Virality
Our blog can be the starting point for actions that go viral through the dissemination and hopefully prescription of products, services, and messages.
2-5 Monetization
ROI, fundamental. The blog is a good place to offer our users the possibility of buying or offering promotions to our clients.
2-6 Reputation
A blog is an ideal platform to show what you know about your sector and become an expert, talking about the topic that concerns you and answering the questions that your users may ask.
2-7 Customer Service
The blog is also a good option to keep an eye on your clients’ requests and offer them good support.
2-8 Networking
A blog also gives you the possibility of making contacts thanks to the connections offered by social platforms such as Facebook, LinkedIn, or Twitter.
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3- And for you, what does your Brand work for?
3-1 It helps you to strengthen your brand
It is a great option to have a blog dedicated to talking about your passion, profession, or business. In this way, you can position it as a benchmark in the sector. The fundamental idea is to generate valuable content capable of attracting and retaining readers interested in that topic.
By offering relevant content and positioning yourself as an expert in what you work on, you will generate credibility and differentiate yourself from the competition.
3-2 Positioning aid
Blogs position very well in the Google search engine so just for promotion and publicizing your brand or business it is good for you to have Google index it and if you work well on SEO On and Off-Page you will be able to position it in the first positions.
3-3 Your perfect tool as an operations center
The blog should be the epicenter of your content strategy. Nothing better than a blog to control what you want your brand to say about you and spread it according to your plans and needs.
3-4 A Blog helps you learn
To blog, you need to research, explore, and read. Although you consider that you know a lot when starting a blog, I guarantee that each time you finish a post you will have done a real research job. It will also help you to be more creative and improve your level of expression.
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4- Implications of a professional blog
Starting a professional blog in the corporate field does not only imply writing one post a week and publishing it.
We must frame it within a content marketing strategy, that is, a general plan within the framework of our Digital Marketing plan in which there is no room for improvisation without objectives or goals.
We will have to be clear about:
- What will our domain be
- Have your hosting
- Plan our content and make a calendar
- That our content is according to our target audience
- Involve members of the brand or company, if any
- Produce and update content according to our Social Media Plan
- Content produced if possible by several authors and who are identified
- Use of multimedia resources
- Cite sources
When choosing the content management platform for the blog or CMS. We must take into account the importance of the service that it is mainly going to offer us. If its fundamental function will be to communicate, its architecture, and our social needs.
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5- WordPress, the most used option for Blogs
Why has WordPress become the leading choice for both personal and corporate blogs in your social media strategy?
These are some of the reasons:
- Easy to use and manage
- Backed by a large community of users and developers
- Translated into a multitude of languages
- It is constantly and automatically updated
- There is a lot of information on the Internet
- Thousands of predesigned Themes to be used immediately
- Thousands of Plugins that help make its operation easier
- Structured for good SEO positioning
- Partly it’s free
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6- The Blog as an Online Marketing Strategy
Compared with other online marketing strategies, the blog has advantages that are worth highlighting:
➤ A Blog is Yours
As long as you pay for the domain and hosting, nothing can prevent you from continuing to publish and attract traffic to your blog and thereby generating leads. We can more or less take advantage of the benefits that our blog offers us and spread it in a better or worse way on social networks with better or worse luck but the blog is ours, everything that interests us that is associated with our brand must be framed within of the.
➤ It’s easy to customize
Even when we use templates, we can customize it with our brand colors, our logo, and even with our images and videos. It does not mean that we cannot go to image banks and then also personalize them, but if possible and we have the possibility of taking quality photographs it is always better because the feeling is authentic and as we have said on other occasions, it humanizes the Mark.
➤ A Blog is a profitable investment in the medium / long term
The posts we wrote today will remain valid tomorrow and the inbound links to our domain will continue to generate traffic for years. When compared to the much shorter, even ephemeral life of a tweet, it is clear that investing in a blog is profitable.
➤ A Blog is closer
Compared to a website of a one-way corporate site that only exposes what the company does. In the blog, two-way communication is established in which the user is allowed to comment, comment and also is thanked for the dissemination of the articles. The writing style is more open and what it is about is to attract users and retain them.
➤ The architecture of a Blog favors visibility in search engines
The contents of a blog rank better than those of a static website mainly because they have a higher proportion of text naturally and because their content changes and is continually updated and that is something that Google likes.
➤ The content of a Blog is virtualizable
The main idea of a blog is to create harmony with the user to whom it is directed, with its target audience. And if that interest is aroused, it begins to be shared/virtualized on social platforms. Hence the importance of including buttons to facilitate the reader to be able to share it on the main social networks or even re-spread them on their blog.
➤ A Blog is Linkable
The content of a blog naturally generates inbound links. In this way, if a visitor who reads our blog if it is interesting to him, he will recommend it through his social networks, he will include it in his bookmarks, he will save it in favorites, he will share it. For your blog to benefit from all this, it is important to advertise it on social networks, directories, sites dedicated to the same subject, guest blogging, etc.
As for the content of the blog itself, we will address that question in another article.
7- Conclusions
A blog is a platform that allows people and companies to communicate ideas and opinions on a topic.
It is beyond doubt that currently the blog is included in almost all the social media and online marketing strategies of any company and people who want to enhance their brand or profession.
We have seen the benefits and advantages of including the blog in our strategy but we must know that it is not only about writing and publishing but that it entails, despite the facilities that current CMS give us a series of demands.
I hope this post has been useful to you and please share if it was so!
