SEO Services are likely thought to be one of the most competitive types of marketing that brands can use. Everyone and their mother’s hedgehog reads a blog post about SEO strategy, the most basic of the basics. And thinks they can offer SEO campaign execution as a service.
Even worse, these experts are probably using really bad SEO techniques that are either very old. Considered blackhat or unethical, especially when it comes to building links.
Because the industry is so competitive, many people try to step up their game by pitching what we call the “Guaranteed SEO Offering.” This is when a digital marketing agency promises that the client’s website will be on the first page of search engine results or the client can get their money back.
SEO campaigns are different from other types of online marketing, like pay-per-click (PPC) or social media marketing. To improve a website’s position in organic search, you have to do a lot of research on keywords and use search engine algorithms.
The SEO Results That Are Guaranteed
It’s almost impossible for someone to promise that your SEO will work. As we’ve said before, this is a very common way to make a sale. However, since we’re relying on metrics that search engines use to check the trust and relevance of a website, no agency can guarantee results like these.
Even Google has said more than once that you should be suspicious of an SEO company that promises you results or says they know someone who works for Google. This is a sign that the SEO expert you’re talking to might not have your best interests in mind.
This also has a direct connection to the first call, which is really the qualification call. This call is done to make sure that the SEO Company could be a good fit for you and your website, and also to make sure that you are a good fit for the SEO Company.
During this call, you may ask questions that the salesperson can’t answer because they are too technical. This makes it very easy for the salesperson to make up a response they think you’ll like.
Agency
As the SEO director of our agency, I’m involved in the sales process in one way or another. This is to make sure that we can give the best answers that will set the right expectations for the campaign.
To take it a step further, some agencies even offer guaranteed SEO services right on their website, which is a big no-no for SEO services.
If an SEO company makes you these kinds of promises, it’s likely that they’re using old or questionable methods that could even get your website penalized by search engines, like building links.
Simply put, many SEO agencies don’t change as the algorithms get better, which leads to bad execution and poor management of client expectations.
So, to sum up, if an SEO company promises you SEO results, that should be a warning sign. It can’t be done, and no company can promise it will.
Before we end, there’s one more type of “promise” that some companies tend to make, and that is…
We will work for free until you get what you want.
The second type of guarantee that many agencies give is that they will work for free until you get the results you agreed on.
By itself, this is a scam.
So, they can get x dollars from you over x months based on the contract you signed.
They will just take your money for a few months and not do any work. After a few months, they will tell you that they will work for free until you get the results you want, but nothing will change.
Most of the time, these SEO firms have very cheap prices and don’t have any track records, testimonials, or case studies to back up what they say.
They won’t do anything different, and they won’t keep trying, because they weren’t trying to begin with.
They were able to get a few dollars out of you in the first few months, and now they will pass you from one person in their agency to another until you stop calling or emailing them.
The lesson is easy to understand. Many Search Engine Optimization companies will say and do what they have to in order to make a sale.
It’s no secret that the SEO industry is very competitive, and businesses need to find as many ways as possible to stand out in the market. Unfortunately, that means going to low levels like this to close a sale and get a new client.
What are your options?
When you talk to a new SEO company, one of the things you need to do is find out more about them.
You could even ask the marketer if they can guarantee high search engine rankings to find out how they work.
Most reputable businesses, including us, will say that they can’t simply guarantee SEO rankings.
But what will happen is the tried-and-true method that has been used many times to move websites up or down in the search results.
SEO as a form of marketing gets a bad name because of companies like this one.
SEO works very well when it is done right, and if it is done right, it can bring in a lot of good traffic from the SERPS.
The most important part of an SEO plan is making sure you hire the right company.
Pros of the services that consultants offer
Before hiring an SEO company, a business needs to know how the company will use its services. Some SEO experts might promise you the moon but not give you anything useful. No matter how big your promises are, what matters is how the SEO plan is put into action.
In the end, an SEO consultant’s campaign results will show what their service is all about.
Here are some of the benefits that businesses will get from hiring SEO consultants or SEO experts:
- SEO consultants can help a business find a way to use the most effective and up-to-date SEO techniques in a way that works for the business. They will also make suggestions about the exact techniques that a website needs to work well.
- They will also tell you how long it will take to optimize your website, how much it will cost, and which SEO services or SEO experts are best suit to handle your business’s SEO needs.
- SEO consultants will also make plans and goals for optimizing a website that are clear and easy to understand.
- They will give you SEO solutions that have been around for a long time and have been shown to work, unlike many of the approaches or theories that are offer on the internet.
- SEO experts will help your business get more customers by making it easier to find on search engines. They will also use keywords to get people to visit the website for your business.
- This is because, even if a website has good rankings, it needs keywords to get its target audience to visit it.
- SEO experts know how to make effective suggestions to businesses about how an online budget works, so that businesses don’t spend too much on SEO services.
What professional SEO services can do for a business?
When a business hires professional SEO services, it will get good results because it will have access to skilled website designers. Expert content writers and market experts will also be made available to the business. This will lead to the following services:
- Sales will get better for the business.
- There will be more people coming to the business.
- The business’s website will be easy to use in a great way.
- The business will have browser compatibility that works well, which will make the user experience better.
- The business will start to see a return on its investments and will also be able to see how well the costs of the advertising campaign worked.
Local SEO services will use specific strategies to raise the profile of the business in the local area. Which will help the business get higher rankings.
Professional and effective SEO services will help your business grow and do well.
They may need services like email marketing, website development and design, search engine optimization, campaign management. Any other service that will help them stand out online.
SEO Solutions Made Just for You
No matter what an SEO company does to help a business with its online needs. One important thing must stand out.
The goal is to improve the company’s online reputation so that the company can continue to grow.
This is why any business needs to hire SEO consultants to help with SEO. They need to find SEO experts with search engine optimization skills that will help the business grow and do well. They should look for SEO consultants who can give them solutions that will work well for them.
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