Why do all cosmetic products remain in demand irrespective of the economic condition? How many times have you been tempted to try a new cosmetic item at retail stores while shopping? The answer probably lies in understating the value of these products in our everyday life. Cosmetics have been around for as long as history is documented. People have always been inspired by natural beauty and tried to imitate it in their lives. Every ancient civilization has indulged in enhancing looks and taking care of themselves while showcasing their class in society. Numerous natural elements were used as cosmetics including tartar, coal, natural oils, rice powder, and alike. From the Greeks to Egyptians and Romans, people or every class and religion used these items to pamper themselves with good personal care.
More recently at the start of the 20th century, cosmetics were shaped into an industry. This was because people’s expectations sore fueled by rising purchasing power. They demanded better cosmetics and thus these items were manufactured at the industrial level to satisfy the magnitude demanded. Gradually a greater number of competitors entered the market to avail of increased opportunity. This raised the competition level prompting businesses to advertise in order to create product differentiation. About 40% of annual profits are reinvested in marketing and promotions in this industry. This reflects the cut-throat rivalry with every seller wishing to capture a bigger market share and establish trust amongst customers.
The most optimum marketing tactic to use
Businesses constantly look for innovative marketing strategies to adopt. They wish to promote their products uniquely to attract the maximum customer attention and increase sales to cover the costs incurred in developing and manufacturing these products. One of the most effective ways to achieve this is through custom cosmetics boxes and packaging. This involves creating engaging and vibrant boxes that allure customer focuses immediately. Well-made boxes capture customer interest and encourage them to select the product from the competition. Customers generally carry out impulsive purchases if they feel compelled to buy a product at retail stores. This makes it crucial to have packaging that diverts focus on the products to make them a part of the customers’ shopping list frequently.
The packaging is the first impression customers have of the product. They usually associate the quality of the packaging with the item inside. Cosmetics especially must be packaged in luxurious and premium looking boxes to meet customer expectations. It provides an effective platform to communicate with people and let them know about the uses of the items packed inside that could positively influence their buying decisions. Businesses can use these boxes to craft unique logos and designs that make the brand memorable and more recognizable among rivals. People tend to trust certain brands more than others and are likely to purchase their products only. Hence, it is necessary to generate customer loyalty by prompting them to choose the products of your brand through attractive packaging.
Customize precisely to your requirements
Creating a distinct and efficient packaging box can be confusing. This is why we offer the free of cost services of our experts to help design the ideal box. A range of free templates is also available to craft the most optimum box for your brand. Additionally, different combinations of matte and gloss lamination help to enhance the appeal of these boxes. Moreover, various coatings including gloss AQ, varnish, satin, spot UV, and flood UV help to give a long-lasting and engaging finish to packages. Exclusive add-ons such as foiled letters, embossed lettering, debossing, die-cutting options, and metallic inks can be incorporated for added effects.
Custom cosmetics boxes and packaging can be made in any size, shape, or color depending on the brand’s character. They are available in standard 12pt, 14pt, 18pt, and 24pt card thicknesses as well as any custom stock thickness. All boxes are printed separately using the most modern printing press and under strict supervision to deliver error-free packaging. Clients can further make their products attractive by incorporating window cutouts, hang tab, scoring & gluing, and custom perforation.
We offer 20 years of expertise in providing top-notch packaging that makes the brand prominent at retail outlets. Only the best quality materials are utilized to give strength and durability so the products reach the customers in their original form. Happy customers aid in expanding the consumer base and saves a lot of replacement costs for the business. It also helps to give a reliable image to the brand encouraging more customers to pledge their loyalty to it.
Getting affordable boxes to boost profitability
An important facet of productive packaging is that it must be cost-effective. Boxes that cost significant amounts are less constructive in raising the overall profitability of the business. The optimum mix is about getting packaging that elevates the sales volume while falling easy on the pocket. We offer classy packaging at market competitive rates which align with the planned budgets of the sellers. Getting low price boxes gives a competitive edge to the businesses that can be passed onto the customers in the form of reduced prices.
Various free of charge services are given including free shipping and handling, free review of artwork submitted, and free samples of the recent printing order can also be requested online. Moreover, quick deliveries are made possible through a fast production turnaround time. We believe in making the world a cleaner place and utilize eco-friendly materials only. A team of courteous and well-trained customer service agents assist you through the whole ordering process and resolve all your queries instantly through e-mail, live chat, and a 24/7 helpline. Wholesome after-sale services are also offered to accommodate any accidents from either side. Different box kinds and all product types are catered to including:
• Eyeliner Boxes
• Hair Extension Boxes
• Lip Balm Boxes
• Lipstick Boxes
• Mascara Boxes
• Perfume Boxes
• Soap Packaging
• Eye Shadow Boxes
All in all, benefit from the excessive sales potential of the cosmetics industry by opting for alluring packaging to break through the clutter with instantly eye-catching packaging.
