Who would not want that? Word has got around that this goal is not that easy. Help is promised above all by SEO agencies. But those who deal with agencies should at least know roughly what is important. There are many (self-proclaimed) professionals. And so the search for “the right” partner is almost like the proverbial “search in a haystack”.
Many options, many providers, many prices, many “golden rules”. Some people are even looking for a rip-off, which ignorant officers have long failed to recognize. But despite some black sheep in the industry, the hype surrounding search engine optimization is still going strong. And the reason is clear: When used correctly, SEO works – especially in the medium term. In short: you just can’t get around today, google rules.
SEO – do I need (not)?
I want to? My customer? But how does that work exactly and what do I have to consider? A wide field. It has been taking some time to answer this question. If that’s too much for you, you can rely on outsourcing – but there is a large selection. SEO is a complex area in which countless providers are now romping around. But as already mentioned: Not every measure makes sense for every website. It also depends on the basics, the basic requirements, and the chronology. If you compare apples with pears here, you will quickly end up on the siding, too bad. A basic knowledge does not hurt, so even those who outsource should at least know roughly what they are buying, from whom and – with what aim.
In addition, unsustainable promises are often made. But all the nice 1-click mechanisms just don’t work 1: 1 for all projects. As everywhere else, the devil is in the details. And if you think you can achieve huge short-term success with a few clicks, measures and a few EUR budget, you are probably betting on the wrong horse – or rather, did not understand the system, which, admittedly, is not easy.
What is search engine optimization in actual?
A simple formula: Good placement in the search results = sales increase.
The formula “better placements with Google -> more conversions -> greater earnings” only works, of course, if high-quality traffic arrives, the visitors are “picked up” and are guided cleanly into the sales process.
Unfortunately, this is not that easy. But if it were that easy, we would all be millionaires. Nevertheless, getting started with the formula – SEO – is not magic. Know-how, the right application, staying tuned and setting priorities are half the battle. Unfortunately, this is not always enough. If you really want to achieve something in a highly competitive conceptual world, you have to go one better. Must act professionally from scratch to finally reap the rewards of his work. Clean structures, valuable backlinks, keyword strategies that also deserve this name are just the beginning. But many fail here.
Why is Search Engine Optimization (SEO) Important?
Find a professional partner …
Those who have neither the time nor the leisure to get to grips with the topic, at least in part, like to fall back on external providers, whereas in principle nothing speaks against it. The question that arises again is only this: how can I find the one who suits me? And not for my money? Does he know what he is doing and is looking for, explaining and using what suits me best, without having to dry out afterward? (Even if there can be no guarantee with SEO in general).
A look at the net helps but is usually overwhelming, ask around, i.e. recommendations are the second step. The third is that you can question and understand what the SEO agency offers. And, in the best case, considered sensible. SEO doesn’t work overnight.
But that does not mean that there cannot be a kind of “test phase”. Nobody has to pay blindly for service for years that they may not even need. Even the most beautiful diagrams, columns of figures and fact sheets will not help. The principle of a “financial advisor” applies here: Those who cannot explain their services to customers in an understandable manner have not earned their trust.
Before you recommend an SEO measure to a customer as a consultant, there should definitely be a strategy behind it, and preferably an individual and (at least partially) tried and tested. Going wild on it doesn’t get any points. Is it a short-term campaign, for a quick sale, should it take place in the medium term / more consistently? What is the customer willing to invest in time, sweat and money?
Different companies and consultants offer different services. A consultant like DigitalGarg that specialize in sub-areas are practical, such as online marketing solutions for webshops. This provides support for anyone who needs help with planning and controlling online marketing, from SEO measures to Facebook marketing. In addition to goal setting, The target group and some other basic facts must be clear in which time frame you are moving. Because that is also crucial for planning and implementation.
