Introduction
Email marketing is a great way to reach your target audience. Email marketing is one of the most effective ways of communicating with customers, but it’s also one of the most neglected — many marketers are still using outdated software and techniques that don’t work for this new era of digital communications. Luckily, there are email marketing tools out there that are designed to help you manage your email campaigns more effectively.
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Advantages of Email Marketing
Email marketing is an effective and cost-effective way to communicate with your customers. It allows you to send out messages whenever you want, which is much easier than using traditional methods like direct mail or cold calling. You can also measure the success of your campaigns based on how many clicks each message receives, so you can see what works and what doesn’t. Plus, email marketing involves just one-way communication: there are no back-and-forth conversations like in social media. This makes it easier for companies to create an intimate relationship with their customers because they don’t have to worry about responding right away or constantly checking their inboxes for updates from brands (or annoying spam).
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Types of Emails
Transactional emails
This is an email sent to a single recipient in response to a commercial transaction or specific action taken by that person, such as a purchase in your linked store or a password reset request.
Newsletters
An email newsletter is a recurring email that is sent to subscribers with handpicked informational content ranging from news stories to resources and tips. The idea is to provide continual value while highlighting critical industry or niche-related subjects.
Reminders Emails
A reminder email serves only one purpose: to compel someone to take action.
Whether it’s responding to your email, returning your call, providing you the job, or paying your payment. They must understand what you want them to do, how you want them to do it, and when you want them to do it at the end of the email.
Welcome emails
The initial email you receive after signing up, subscribing, or providing your email address to an online store is referred to as a welcome email. It is significant since it is the initial impression a firm makes via email with a new customer, blog subscriber, or newsletter subscriber. To create a relationship with a new contact, welcome emails can include videos, special offers, a sign-up form, or simply a nice greeting.
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Email Marketing Tools for Successful campaigns
HubSpot
HubSpot is an all-in-one marketing platform with a strong focus on email marketing.
If you’re a small business, HubSpot is a great choice for you because it won’t cost much and it has everything you need to run effective email campaigns. You can also use HubSpot to create landing pages, track how visitors interact with your website, and generate leads from organic search results. If you’re already using another tool like MailChimp or ConvertKit, HubSpot integrates easily with those platforms so that all of your emails will be sent through one place (at no extra cost).
HubSpot’s features include:
Automation tools that let you schedule automated emails based on specific events such as a visitor’s visit to your website or their registration as a lead in your system (or any other event)
Event tracking so that every time someone performs an action on their site (like clicking on an image or filling out a form), it gets recorded automatically so that the information can be used later for other purposes like creating customized emails based off past actions within their account
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MailChimp
MailChimp is a popular email marketing tool that can be used to send newsletters, announcements, and other communications. Because it’s free for up to 2,000 subscribers and 12,000 emails per month (for the first 12 months), MailChimp is a great choice for entrepreneurs who are just getting started with email marketing.
MailChimp also has some advanced features like automation workflows and A/B testing that allow you to send timely messages based on customer behavior or interests. But if you’re just starting out and don’t have time to learn all of these new tools, MailChimp’s user interface is easy enough that most people will be able to figure it out on their own after watching a tutorial video or two.
AWeber
One of the first and most reputable suppliers of email marketing solutions is AWeber. List management, in-depth analysis, email monitoring, HTML email templates, auto-responders, etc. are all provided. Other strong features include AMP emails, automated RSS to email for bloggers, and tag-based subscription segments for user-friendliness.
AWeber offers both free and premium subscription options. The business provides a variety of help options, including tutorials, how-to manuals, live chat, email assistance, and phone support.
Inboxer
If you need something more affordable, Inboxer might be your best bet. Its clean interface makes it simple to create campaigns quickly while also allowing you to do more advanced things like segmenting your lists or sending out automated emails based on certain events happening within your website (like when someone subscribes). The interface also allows you to see statistics on how well each campaign performs so that you can tweak them in order to improve their performance over time.
SendPulse
SendPulse is a cloud-based email marketing platform that allows you to design, send and track emails. It offers a wide range of features such as A/B testing, visual editor, dynamic content insertion, split testing, reporting, etc.
SendPulse integrates with all major CRM systems like Salesforce, SugarCRM, and more. The best part about the tool is that it doesn’t require any coding knowledge to create templates or send emails.
ConvertKit
ConvertKit is a powerful email marketing tool that can help you create, send and track your email campaigns. It’s a great tool for bloggers, authors, and entrepreneurs.
ConvertKit allows you to create beautiful email templates. It has an automatic subscriber segmentation feature that lets you target specific audiences based on their behaviors and interests (i.e., people who have opened your emails). This way, you can send relevant content to readers who are more likely to read it and convert them into customers or clients.
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Constant Contact
Constant Contact has a free plan. This makes it easier to get started with email marketing, and it also means that you can test out their platform before committing to a paid plan.
The customer service team at Constant Contact is excellent. The team is responsive, helpful, and knowledgeable about the product they provide.
The email editor in the Constant Contact platform is intuitive and easy to use; it’s one of the best editors I’ve come across in any online marketing tool!
The email design options available through Constant Contact are impressive—you can customize your templates beyond what most other platforms offer (including templates by industry leader MailChimp).
One of the reasons why we chose Constant Contact over other companies was because of how well its automated features worked for us—it’s one of my favorite automated features offered by any company on this list!
GetResponse
GetResponse is a good option if you want to send emails to a large number of people. It has an easy drag-and-drop editor, which makes it easy to design and customize your emails. Additionally, you can create custom workflows and automate the process. It allows you to track every single email sent by using tracking pixels and links. You can analyze your subscribers’ behavior with the help of their comprehensive reporting interface. You can even create forms on your website that allow visitors to subscribe for updates via email or mobile push notifications—all without having to leave the page!
Drip
Drip is a marketing automation platform that lets you create and send emails. The drag-and-drop editor makes it easier to build your email templates with ease. There’s also an app for creating and editing them on the go.
For those who prefer to work in a visual way, there’s Drip’s visual email builder tool for creating email templates. The good part about this tool is that you can create visually attractive emails without having to write any code or HTML by yourself.
GroupMail
GroupMail is a marketing automation tool that offers an email marketing solution. It uses a cloud-based platform and provides various types of templates that you can easily customize using a drag-and-drop editor. The software also allows you to split test your campaigns and schedule them in advance. Social media integration features are available too so that you can promote your company through social media networks like Facebook and Twitter as well.
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Active Campaign
Active Campaign is a powerful email marketing automation platform that helps you send emails, manage subscribers, create email marketing campaigns, and more. The company has been in business for over 10 years and has more than 30,000 customers worldwide.
Active Campaign’s pricing plans start at $9 per month for up to 1,000 contacts and go up to $15 per month for unlimited contacts.
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Conclusion
Whether you are a small business or an enterprise company, email marketing is a great way to reach your target audience and increase your sales. It’s proven that email marketing drives better results than other forms of advertising such as radio, television, or billboards. With the right tools and knowledge, anyone can build successful email campaigns. Don’t forget to check out the pros and cons of email marketing for in-depth knowledge.
