Logo design is not a simple job; as easy and as convenient one might think it is, they really need a reality check. A simple logo hides a lot of things in it; there is a constant and colossal thought process behind it that requires the designer to be at toes all the time until the logo is ready. The logo designers at Ingenious Guru make sure their clients are satisfied and keep making changes in the logo until they get final approval; after all, customer satisfaction is everyone’s utmost priority.
Logos are pretty essential for a brand, they are pretty daunting to design, but the survival of a brand without it is simply impossible. A well-designed logo is the cornerstone of any successful brand. However, how would one know the logo they are designing would be a great hit? Trust me; there is no answer for that. But if you follow our given tips, you might have the option of designing a killer logo for your brand.
Your logo speaks for your brand, it is your brand identity, and you cannot let a lousy design ruin your identity, right? However, you must know that successful logo design is not the only factor that makes the business successful automatically. In fact, as Paul Rand said, and I quote, “A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.”
Nevertheless, let directly jump to the tips; I know you are curious to know how you can design a one of its kind logo that can attract customers to your brand. So here we go!
1) Creat a catchy logo design
Your logo has something striking that can catch the customer’s attention in a second and keep them hooked on to it for a while until it is etched into their minds. There is no denying the fact that the logo is your brand’s visual representation. It helps you tell people what you do without actually speaking about it. Your logo communicates on your behalf through its simple icons and typography.
You can create a whole vibe through your logos. Visual puns are the best way to attract customers; I mean, even I would go for the product or service with the witty and catchy logo. The best example of the catchy logo is Frost Bites; their logo has this quirky “bite” to represent their business. You can do that too for your business; make sure you are not copying anyone, and your business is all set to rock!
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2) Keep your logo clean by using empty spaces
As it is famously said for a person’s get up, “when you leave your house, make sure you see yourself in the mirror first and take on thing off” the same strategy goes for the design as well. It is better to be underdressed, but overdressing is a huge turn-off. Similarly, when the designer stuffs the logo with everything they find in the design industry, it becomes congested and gives off quite a chaotic vibe.
Trust me; you do not want to confuse your customers with such a logo.
You want to make sure people can read your logo from a distance, and when it is small in size, keeping the logo clean will achieve the result. The perfect example of this tip is the Savant Yoga logo; they have utilized the blank space to induce a calm and relaxing feeling. Even a look at it would make you calm; it is so inviting that you would just want to get their appointment ASAP. That is how compelling a logo should be!
3) Think outside the box by using shapes
Every shape has a different meaning, and they are a great way to make your logo stand out in the market. The logo of Kensington Law Firm is a simple logo with a company name inside a rectangle. It gives off more of a professional vibe considering the industry they are serving in. Moreover, such logos work perfectly well in the branding platform as a “boxed in” logo is pretty good digitally, presentations, letterheads, and merchandise, including pens and t-shirts. Shapes, along with the attractive gradients and textures, have the tendency to take your design to the top level.
4) Think of your logo design in Situ
The best tip of designing a logo is to image it for its intended uses. For a coffee brand, think about how the logo would look on the coffee cup? Or on the tissues? Maybe your logo design will go perfectly well with the tissues, but it looks pretty off on the coffee cup therefore imagination before designing is important. However, if it is for the website design only, you can have a different approach.
You must also think about how you will market your brand while you are spilling your creative juices for a logo. If you plan to do a lot of networking, make sure your logo looks good on business cards. Your purpose designs the logo!
5) Choose the right colors
Colors can make or break your logo literally; people often underestimate colors’ impact on the logo. For people to know, many colors have hidden meanings when it comes to branding, so you must be aware of them too. You do not want your logo color to contradict your brand objective.
Monochromes do not always translate into black ad while! Sometimes black can be pretty bold or appear strong on the eyes, particularly when the brand is trying to create an aura of zen. You can use different shades of the same logo to develop subtle contrasts in your logo.
Have a look at the Serenity logo and take inspiration from it; the logo appears to be pretty calming due to the proper use of the different pink hues.
Conclusion
Apart from the above tips, being literal and specific with the logo is the key to have an effective and successful logo. Logo designing is a tricky job; one wrong decision can put your brand reputation at stake. Therefore, do not trust the amateurs for this job; Ingenious Guru’s logo designers are perfect for it. Trust them with this task, and you will be 100% satisfied!
