Instagram requires no introduction. Based on one recent estimation, 500 million people are working actively on Instagram every day. For an aspect, that’s almost double the time of the demographic of the U.S.
Accomplishing in Instagram marketing depends on two criteria: first, find the type of visuals your audience desires to engage with audiences. The second point is how efficiently you could generate such content daily. Thankfully, there is a lot of literature that can support you to understand what works and what doesn’t on Instagram.
If you are not ensured where to begin, then Instagram has got some ideal plans to make you Kickstarter.
You can read the visual context of your Instagram marketing guidelines below or skip forward to read a complete description of every trick.
-
Craft Your Instagram Image with Perfect Size:
Are you posting images on Instagram for your business purpose? Then make sure it measures about 640 X 640 pixels. Several Instagrammers look at these visuals on high-resolution devices like laptops and tablets.
The maximum size of a square image that you post on the Instagram platform is 1080 X 1080 pixels. The horizontal and vertical images are made at 1080 X 566 pixels and 1080 X 1350 pixels individually.
Do you want to expose your post with a higher resolution? Then you got a quicker solution to purchasing Instagram story views that promotes your business. The high-end answer attracts more audiences, where you can flourish your marketing successfully.
-
6 Ways Digital Marketing Services Can Help Grow Your Business in 2020
Bring Out Beautiful Colors:
Always bright photos on Instagram seem to receive more likes than the darker ones. A recent study made across 1.5 million photos posted to a million users, where it got to know that the most profound images seem to receive nearly 592% more likes than the most cryptic ones.
A study reveals that IG photos with more massive saturation points might have lesser likes, playing a significant role in the engagement rate. The difference between the heavy and less saturated images is almost 600%.
Talking about brands, famous brands like Adidas and Nike make use of photo grouping. These well-known brands group up with different types of images that adhere to the same colored theme. It helps to reinforce its brand to find and connect through Instagram posts.
Also, several Instagrammers have a successful strategy–banner imaging that strengthens your communications to support the same themed images. It also makes the more massive announcement.
-
10 Effective Ways to Promote Your Business Using Facebook
Make a Creative Emoji:
The study says above millions of Instagram posts displayed that emojis can have essential criteria on the viewer’s engagement rate. More shortly, Instagram posts with emojis got 47.7% more total interactions per post while comparing those with no emojis.
Above one-third of brands learned that Simply Measured analysis was commenting as using emojis in their Instagram submissions.
-
Top 4 Reasons Business Owners Prefer Buying Instagram Likes & Followers
Tailor Your Video’s Engagement:
Always known that marketers prefer a video that is worthy than a thousand images. But this fact is not right on Instagram. Studies say that even though videos as a percent of every Instagram submission is getting developed, photos generate a greater engagement rate for their followers.
Moreover, the engagement rate on videos is only 60% of what images get. Anyhow, it is worth pointing out that the audience engagement on Instagram videos has been increasing over the past few years or two.
A study proved that top media published on Instagram stated that a 53% hike in the engagement rate year after year is a perfect achievement. Based on several reasons, one main logic is that IG videos are 60 seconds long from the 30 sec. You could also post longer videos of about one hour longer if you are working on live streaming.
-
5 Ways to Improve Your Mobile Marketing Strategy
Write Down A Effective Stories:
After launching Instagram Stories back in 2016, this quality has burst and has got the engagement rate. The average time spent by Instagram users has increased from 15 to 21 minutes to 25 to 32 minutes after Stories were introduced.
Polls are one of the compelling features of Stories to develop user engagement. The user publishing an Instagram post can now pick a survey poll that can prompt followers to choose Yes or no type questions. These questions act as a call-to-action(CTA) for the followers to react back with a comment that increases your posts’ engagement rate.
Author Bio:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
