7 Things You Didn’t Know About eCommerce: Many people dream of starting an online business, but few dare to make the leap. Why? Part of it is down to fears about all the things that can go wrong.
However, you might be surprised to learn about some of the realities of starting an eCommerce store.
So it is time to put aside the myths and legends about what it takes to run an eCommerce business and give you the facts. Here are seven things you didn’t know about eCommerce.
1. You Can’t Ditch All That Old-School Retail Wisdom
It’s easy to consider eCommerce a jump from traditional retail. And in many ways, it is. But there are some nuggets of wisdom have stood the test of time and are equally valuable in today’s online world.
Take customer avatars, for example. A customer avatar is a marketing term to mean a target (or ideal) customer profile.
If you want a runaway eCommerce success, ensure that your online store design perfectly fits your avatar’s most pressing needs.
5 Things you need to know before coming to Australia
2. You Don’t Need a Big Marketing Budget
Maybe you’ve held off launching a new eCommerce store because you worry you don’t have the budget. However, it is possible to establish your eCommerce strategy with a tiny investment.
There are ways to market your business for free using social media. And if you want to advertise, pay-per-click advertising allows you to promote your new store for as little as $5 a day.
8 Key Things to Know Before Taking Liquid Mineral Supplements
3. Oversees Procurement Is a Learning Curve
Over half of all eCommerce stores source their goods from China. You can start a store that sources nationally, but if you want to find the largest supplier or the one offering goods at the lowest price, don’t rule out looking overseas.
5 things you didn't know about electricians
4. Your SEO Depends on Excellent Product Descriptions
SEO takes time to impact your traffic numbers, but you need to get things right from the start if you want to appear in Google’s organic search results.
One of the biggest things Google will use to rank your page is the product description. So though you should always write product descriptions with your customer in mind, make sure they are keyword-rich.
Important Things to Know About Using Vinyl Tiles
5. It’s Not All About Price
Competing on price is hard. There will always be a bigger store around the corner that can take advantage of economies of scale to offer a low price.
Instead, know that some of the most successful eCommerce stores are in the upper price region for their niche. You don’t need to worry about low prices if you have a great brand, a fantastic returns policy, and a stand-out product.
5 basic Things to Know About Hydro-pneumatic Tanks
6. Payments Integration Is Easier Than You Might Think
There was a time, not so long ago, when adding a payments button to an eCommerce website was a minefield and needed the expertise of a seasoned developer.
Not any more. There are plenty of one-click integrations on platforms like Shopify and WooCommerce that means you can get a secure payment platform up and running without writing a single line of code.
If you want to understand some of the technology involved, shorten that learning curve by checking out some of the lessons at Wizards of Ecom.
7. Take Security Seriously
Security is more critical now than ever before. A few years ago, many people were concerned about credit card data getting into the hands of the wrong people.
Nowadays, the fear is about data theft. You must adequately secure any personal information on your customers, such as name and address.
Ready to Launch Your eCommerce Store?
If you have a dream of running an online business, eCommerce offers a fantastic opportunity right now. These surprising eCommerce facts should give you plenty of ideas for getting your perfect website launched.
Want some inspiration to help you fine-tune your business plan? Check out our startup ideas section now.
Read Also: How an OGSM Model Can Help Your Business
