If you want to start investing in real estate and begin earning a passive income stream, you will need an effective marketing strategy to attract buyers.
According to a new joint study from The National Association of Realtors and Google, over 50% of all home buying experiences now start online. This transformation in the way people buy houses has changed the way property marketing should be done.
Keep reading this guide to learn the biggest mistakes people make when it comes to real estate marketing and how you can avoid them to get the most out of your property.
1. Trying to Do It All
When you are questioning how to sell a house, the first step is to hire the right team around you. Selling a home can be overwhelming, and without the right team, it can seem nearly impossible.
To put the right property marketing strategy together, it will take professionals. According to a new survey, nearly 90% of home sellers in 2020 had the assistance of a real estate agent. Using a real estate agent such as https://peggyyoung.com/ can help you get the most for your property.
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2. Poor Quality Photos
The first thing that many potential buyers will see is the photographs of the house. Then, they will decide if they want to proceed further and maybe tour the house.
With over half of all home buying experiences starting online, having high-quality photos of the house will help highlight the property’s features. You can obtain high-quality pictures of your house by either a) hiring a professional or b) buying a high-quality camera and learning the best real estate photography practices.
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3. Careless Web Design
Web design is becoming increasingly more critical for anyone looking to sell their home. Homebuyers will need a credible website to find their next home.
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A quality website design will include:
- Easy navigation
- Enhanced user experience
- Best SEO practices
- Mobile friendly
- Optimized landing page
These few ideas will give an immediate upgrade to your digital marketing strategy and attract more potential buyers. Spending time or capital to upgrade your website can produce significant returns in terms of traffic and people viewing your inventory.
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4. Neglecting Social Media Channels
Social media is a powerful selling tool for when you are looking to sell a property. The right social media marketing plan can also attract a significant amount of buyers.
Recent research from the PEW Research Center confirms that nearly three-fourths of adults in the U.S are now on social media. Once you are on social media, you can answer questions, interact with potential buyers, and promote your properties.
Promoting your homes for sale on social media can help increase the number of viewers through people sharing the posts and giving their followers a chance to view them.
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Upgrade Your Real Estate Marketing Strategy
If you are a real estate investor or looking to sell a home, upgrading your real estate marketing strategy can help you get the most for your property. Learn from other people’s mistakes and avoid running into these common real estate traps.
As the home buying experience is transforming, you need to keep up with what’s going on in the industry. For the latest in real estate news and other helpful information, check out the rest of our website!
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