Event organisers are often in search of various ideas to make their event exciting. And the reason for this is that people have lots of options. So to compete with rival events, event organisers are needed to make their event unique and stand out from the crowd. So the challenge is to create an event that is unique yet exciting.
This challenge magnifies when it comes to the virtual world. Because there are lots of virtual events. And also, it is different to focus on virtual space for a long duration. Therefore, the event company Singapore need to make their event unparalleled and enticing. But they are required to plan their event carefully.
Insights into the Digital event industry
The virtual event industry is very dynamic in nature. For instance, a few months ago, very few people knew about virtual events. And today, almost everyone is aware of virtual events. In fact, every day, we are seeing different types of virtual events. Thus one needs to come up with unique ideas every time they host a virtual event.
Luckily I have some ideas for virtual events that I will be sharing with you.
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I have bifurcated these ideas into various categories. So let’s have a look at each one of these categories.
Audience Engagement ideas
1. Gamification
With the help of games, anything can be made exciting. This includes virtual events.
You can provide the attendees with various games to engage them. And the attendees can play games while waiting for the event to begin. Or while switching between online sessions.
2. Leaderboard
You can also engage the audience by using a leaderboard. The leaderboard displays the points scored by each attendee. And you can create excitement in your event by rewarding those attendees who have the highest scores.
3. Live Q&A
There are multiple methods to engage the audience at your event. Some of these methods require direct engagement, and Live Q&A is one of them. Live Q&A means answering the queries of the attendees in real-time. Thus clearing their doubts and engaging with them simultaneously.
4. AR Photobooth
Often you might have seen people clicking photos of them in the event. And the reason for this is people like to share pictures on social media with their friends and family. And AR photobooth lets you do the same in the virtual event. It allows you to click photos with the event as the background in these photos.
5. Social Wall
Social media is one of the most popular tools for communication in the modern world. And you can use it for your event too. For this, you can have a social wall at your event. A social wall shows the text, photos and videos posted by the attendees about the event. It helps in getting better reach on the internet. And motivates other attendees to post something about the event on social media.
6. Emoticons
You can add various features in the Auditorium to make the online or keynote sessions interactive. And one such feature is Emoticon. It allows the audience members to express their feelings more easily. And make the speakers/guests feel comfortable and valued.
7. Live Chats
One cannot deny the fact that chatting is among the most popular way to communicate. So you should provide the attendees with this option to facilitate communication in your event. You can offer multiple chatting options. Like 1:1 or group chat or text, audio and video-based chatting options.
8. Surveys
You can use surveys for multiple purposes. To begin with, you can understand the preferences and experiences of the audiences at your event. Also, you can keep them busy with surveys.
9. Polls
Polls work similarly to surveys. But there are some significant differences between the two. First, the polls contain more objective questions. And the audience has to select one option out of the given choices. So there is no scope for open-ended questions.
Networking Ideas
- AI Matchmaking
It is a tool that facilitates networking. AI Matchmaking is based on Artificial Intelligence. It displays you the list of the people based on your interests. Hence making networking effective.
- B2B Meeting Scheduler
This tool lets you schedule meetings in advance. And can be used by both attendees and exhibitors. In fact, one can set meetings before the event has started.
- 2-way virtual interaction
You can enhance the audience experience in the Auditorium during online or keynote sessions. And 2-way virtual interaction allows you to do the same. It enables the attendees and the speakers/guests to interact. Thus promoting networking.
- Networking lounge
A networking lounge is a dedicated space for networking in virtual events. The attendees in the event can wait or can interact with those who present in the lounge.
- Support for third-party apps
To make the attendees comfortable, you can provide support for third-party applications like WhatsApp and Zoom. It will encourage attendees to interact with more people.
- Digital Business card
There are various methods to increase the networking in the virtual event. And one such way is providing support for the digital business card. So that the exhibitors can more conveniently share their contact details.
Ideas for Interface based-features
- Dynamic Banners
This feature allows you to host multiple banners in the same place simultaneously. Thus opening more options for sponsorships.
- DIY Booth
DIY Booth or Do It Yourself Booth allows the exhibitors to design their booth. They can select various colours, designs, photos, videos and gifs for their booth.
- Digital Briefcase
A digital briefcase helps the attendees to keep all the documents that they have collected during the event to store in one place. And later, they can download these documents.
Ideas for Security features
- 2-step login process
It is a security feature that makes sure that an unauthorised person cannot log in to the event. It adds an extra step to the login process. This step can be a captcha or OTP (One Time Password). So that only registered people can log in.
- End-to-end encryption
This feature protects the data of the users from being accessed by a stranger. For this, it encrypts the data for better privacy.
Ideas for your next virtual event
- Conferences
You can host conferences on a global scale with the help of virtual event technology.
- Product launches
Connect with millions of people by launching your product virtually. And host a broader audience.
- Exhibitions
You can take your exhibitions to another level by displaying the work of international artists. While attending people from all over the world.
- Trade shows
Host a virtual trade show and allow hundreds of brands to showcase their new product. And also entertain thousands of enthusiasts.
- Town Halls
Organisations can maintain communication with their employees while working remotely by hosting virtual town halls.
- Summits
One can host a virtual summit to discuss how the industry is coping up with the current situation.
- Award Shows
Celebrate the work of people by hosting virtual award shows. And inspire other people for better performance.
- AGMs
By hosting virtual AGM (Annual General Meetings), an organisation can continue working in this challenging situation.
- Career/job fairs
You can help connect recruiters with hundreds and thousands of people by hosting a virtual career/job fair.
- Office parties
Celebrate the birthday of your employees or cheer them up by hosting a virtual office party.
These are some inspirational ideas for your next virtual event.
