It is true that the Social Media Marketing Strategy is now a standard. The minimum budget and vague goals aren’t enough.
The market for social media is overflowing with brands competing to attract the attention of consumers and with one out of 10 online purchases being that are influenced through social networks, your company can’t afford to let your business fall to competitors.
With a combination of personal experiences as well as advice from specialists (cited throughout), I’ll demonstrate how to make use of social media to increase online sales.
1. Focus on Your Audience’s Favorite Platforms
Social media websites like Facebook, Twitter, YouTube, Instagram, Snapchat, Google+, Tumblr, Pinterest, and Periscope are all over the place. What can you do to create an individual profile for each platform with hundreds of options? The simple answer is that You don’t.
For success, You must determine the social media platforms that have the greatest number of users and plan your advertising and content marketing in a way that is appropriate. Peg Fitzpatrick is a social media strategist claims, “It’s better to be excellent at one or two social platforms than suck at five or six.”
2. Create a Compelling Identity
It’s a time to celebrate love, and what better way to express your love than telling someone “I love you” with toilet paper?
Many thousands of followers and a reputation for sexiness are the results of Charmin’s humorous posts through social networks. Make use of your social media accounts as well – to humanize your company.
Contact the customers you serve in a manner that is in line with your image of brand Engage them in conversations, provide new stories of breaking news, are in line with your core values, and let your colors shine. One of the most crucial things to do is not be afraid of scaring people away (the ones who do not fit your image).
3. Publish Exceptional Content
In a world where social media channels are becoming more and more crowded with brands competing to attract the attention of users, “good content” from the past year will not be enough. “To stand out in 2017, e-commerce marketers will have to create exceptional content,” writes Robert Allen in Smart Insights 2017 E-Commerce Trends.
What exactly is the best way for exceptional content to be made? The ads aren’t often focused and are usually accompanied by a “Buy Now” call to take action. This could assist you in making some sales, but a great piece of content is a magnet for bookmarks or a share, as well as an opportunity to return. Post more helpful material through Facebook and Instagram for example, like videos that demonstrate products and gift ideas lists instead of advertisements or product images.
4. Don’t Go “Tool-Crazy”
If I were younger I would have advised people to “choose the right tools for the job,” however, nowadays, the majority of people don’t face this issue. We have far too numerous tools. In 2016, more than 3500 technologies for marketing products were in use in comparison to 150 five years ago According to Chiefmartech who is keeping watchful monitoring of the market. Ovik Mkrtchyan
Management of feeds on social media and monitoring them for mentions can’t be overemphasized, however with over 3,000 marketing tools striving to be your primary option for all things from sales automation to content marketing It is easy to become overwhelmed by the multitude of tools available. Focus on the tools that will improve your experience as well as your customers’ lives. Ovik Mkrtchyan
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5. Retarget Your Satisfied Customers
Leaders who have positive experiences are the most pleasant to collaborate with. Make them aware of similar products that they may find interesting with your preferred customer Relationship Management (CRM) program.
It is also possible to retarget users who have left your site without purchasing something. Social media can be used to draw visitors back to your website by offering products that catch their attention or alert them when the product they have browsed is available for sale.
6. Use Messaging Apps for Customer Support
Apps for messaging such as Messenger, WhatsApp, and WeChat are vital for your marketing plan Be certain not to ignore these apps. These apps are particularly useful for businesses that provide 24-hour support for customers.
There is a good chance that more than two billion users are using the most popular four messaging apps each month. The NeimanLab’s Joseph Lichterman predicts that messaging will soon be widespread and be part of every aspect of our lives.
7. Familiarize Yourself With Chatbots & AI
The growth of Artificial Intelligence (AI) should not be overlooked even if you can’t afford to employ someone to manage your chat apps on a daily basis. Companies are using chatbots to resolve customer issues and help with questions, causing AI investments to double in 2017.
How you utilize AI depends on the specifics of your company. But, don’t make the mistake of investing in them solely because they’re fashionable. Create a bot that can satisfy your customers’ basic desires, such as the ability to compare prices or find similar products. If you plan to make the decision to purchase AI or chatbots ensure you do a thorough market study.
8. Showcase Your Employees and Customers on Social Media
A company that is populated by employees who are truly passionate about your brand is an effective type of social evidence. It is much easier to make connections when you have lots of employees discussing your brand with clients.
Through participating in contests, sharing photos of yourself and your products, and posting information, you can encourage your customers to take part in your brand. Take part in outreach on social media, and your followers will help share your message.
9. Interact With Customers Using Live Video
Based on Social Media Examiner, 43 percent of marketers intend to utilize live or interactive videos in their social media advertising this year, an increase from 14% in 2016. One of the most stirring examples of a highly successful live stream for social media was”Who is Mr. Robot,” a “Who Is Mr. Robot?” campaign, that was live-streamed for about 17 hours and garnered more than 1.5 million viewers.
You can engage with your followers through live streaming in real-time. You can interact with your viewers via Facebook, Twitter, Instagram, and Twitch But make sure you be aware of where your audience is before deciding on the appropriate platform.
There are a variety of ways to make use of live videos for example:
Behind-the-scenes videos
News stories that are real-time
Interviews
Q&As
Live coverage
Events for charity
Product demonstrations
You could also look into VR options to interact with clients in a completely new manner if you’re more adventurous.
10. Give Your Social Media Marketing Budget Room to Grow
Social networks are becoming a pay-to-play game, which is going to take a lot of companies out. In the end, advertising on all platforms (and particularly mobile) is getting more than ever.
It is anticipated to rise from an average of 10.7 percent to 23.8 percent in the five years to come. Expand your budget for social media marketing for a chance to keep ahead of your competition.
11. Stay Agile
In the end advertising on every platform (especially mobile) is becoming more competitive as social media platforms transform into paid-to-play games.
In the coming five years, it’s predicted that the marketing budget will increase from 10.7 percent to 23.8 percent on average. If you’re looking to keep ahead of your competition then you must invest more in social marketing through social media.
Conclusion
social media is utilized in the hands of 2.31 billion of the 3.42 billion internet users around the world. This is a huge audience that’s waiting to be reached, and intrigued by creative promotions.
These platforms for social media are filled with brands of other kinds and brands. It’s difficult to make a mark among that 77% of companies that employ an analytics-based approach.
The best strategy for increasing the number of sales you make from your online store is to create an engaged audience of customers who are passionate about your product. This is by creating content they like and engaging with them on a personal level while showing a persona they can connect with.
We’re here to help you in increasing your sales online. Make your company more noticeable to the right audience through a Digital Marketing Strategy. Montreal SEO Agency is always available to assist you in growing your business in the most efficient way. Our experts are constantly looking for new strategies to increase their information about the industry. Therefore, don’t hesitate to make use of our expert services for your company.
